In terms of logos, the Krisberg article had a very
interesting quote. Bernardt told The Nation’s
Health “…if we want to reach them we have to communicate with then the way
that they communicate with each other.” I feel that this statement is effective
because not all of the audience may agree that texting is the best way to
contribute to society’s health. This statement persuades the audience that it
is a good idea because society is always on their phones; they rely on their
phones, and associate them with every daily activity. In the Khan article, a
zombie apocalypse is logically compared to any other natural disaster. As for
ethos, the Krisberg article does a good job at listing titles of all contributors.
Every person that is quoted, talked about, or has contributed has defined
titles such as “Jay Bernhardt, PhD, MPH, director of the National Center for
Health Marketing at the Centers for Disease Control and Prevention.” This
allows the audience to trust the information is coming from a well-educated
person. In the Khan article, there is a government link provided to provide the
readers with more information and credibility of given information. For example
“To learn more about what CDC does to prepare for and respond to emergencies of
all kinds, visit: http://emergency.cdc.gov/cdc/orgs_progs.asp and to learn more
about how you can prepare for and stay safe during an emergency visit: http://emergency.cdc.gov/.”
Both articles also did a good job with
kairos because the zombie apocalypse and texting are both very popular social
topics.
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